Potomac Preparatory Charter School
Designed at SW Creatives, LLC, illustration work by Adrian Graham
When Potomac Preparatory Public Charter School contacted us, they were in transition and struggling. With new leadership, the school needed fresh perspective, a brighter outlook, and stronger tools for communicating with parents. Their new mission is to prepare its young scholars through rigorous programs that provide them with a foundation that will allow them to succeed in and graduate from college. We partnered with Potomac Preparatory Public Charter School to develop a full branding system—logo, icons, comprehensive style guide, mascot illustration, stationery, school signage, promotional signage, printed brochure, flyers—and website that represents their core values of scholastic excellence, the arts and character development with a refined and collegiate tone. We empowered the school and its leadership with the assets and training to maintain a recognizable and trustworthy new brand.