After being in business for several years, Ebise at Mare Naturals was ready to reinvision her bright and upbeat branding to be more refined and focused on the natural and high quality aspects of her product.
We worked on reinterpreting the bee which was used in her previous identity in order to make a connection with existing supporters while also giving a fresh direction. We used calming colors and an organic, hand drawn logo illustration to communicate the experience of using her products as well as the care that goes into making them.
As a result, Ebise was able more immediately prove the quality and value of her products to land several new wholesale contracts, including Whole Foods.
photos by Jonna Michelle Photography