National History Day
National History Day needed an annual report that would help motivate and inspire donors and supporters by showing their capabilities and achievements. Because they had not previously had a professionally designed annual report, we explored options for how to visually capture the concept of history in a fresh, exciting way.
We landed on bold, yet classical typography with a mix of grounded tan and energetic yellow and red to create the right visual balance of themes.
As a result, National History Day was able to take the new visual branding introduced in the annual report and apply it to additional branded pieces such as promotional postcards and t-shirts.