Catholic Volunteer Network

PROBLEM

When we first started working together, Catholic Volunteer Network needed a compelling cover design for their printed volunteer opportunity catalog that would drive potential volunteers to engage with it.

SOLUTION

We worked on developing a cover that features a single, compelling volunteer photo that grabs people’s attention and sparks their curiosity. We also used bold typography and color applications to help inspire passers-by to pick up the directory.

RESULT

The adaptable design we established for the directory cover gave us a solid starting point for future covers so we wouldn’t have to start from scratch every time. With the additional time we saved, we were able to revamp the interior design as well. In addition, we took the look and feel from the directory and applied it to other coordinate marketing materials to help build a strong, recognizable visual brand for the organization.