Handmade Habitat owner Amina Ahmad was ready to take her homegrown DIY candle business to the next level and elevate her brand image as a national wholesaler.
I helped Amina refine the visual identity for her business Handmade Habitat to express the quality of her products to the business's expanding individual and wholesale audiences. Handdrawn yet clean imagery conveys the comforting & joyful aspects of the brand's personality. In the branding process I developed a core color palette, flexible flower elements and patterns as well as recommended type treatments that allow Amina to continually develop new label variations as new products are added.
As a result, Handmade Habitat now has a recognizable visual look and feel which allows Amina to build trust with new partners and grow her business.
photos by Emma McAlary