National Industries for the Blind

Designed at SW Creatives, LLC

PROBLEM
For their conference and expo, National Industries for the Blind needed a visual identity for the theme of “No Limits” which would show the exciting and inspiring tone of the event while also connecting to the overarching NIB brand.

SOLUTION
Using the NIB brand blue as a foundation, we introduced a high-energy event-specific color palette of bright yellows and greens used in triangle shapes bursting forward in motion. The color palette and triangle motifs gave us room to give each printed piece for the conference a slightly different treatment to avoid a “cut and paste” of repeating the same graphic treatment throughout.

RESULT
As a result of the event visual identity, NIB was able to promote and hold a successfully attended conference with a positive atmosphere as well as provide user-friendly maps and schedules.